Social Media Growth at Immersion Brewing
Client: Immersion Brewing
Industry: Brewery
Platform: Instagram
Overview:
Immersion Brewing, a beloved local brewery in Bend, Oregon, aimed to enhance their social media presence to better connect with locals and tourists. Their goal was to increase brand awareness, engagement, and drive traffic to their pub while showcasing their unique atmosphere and offerings.
Challenge:
Before the campaign, Immersion Brewing had a moderate Instagram following. While their posts were engaging, the challenge was reaching beyond their existing followers and driving meaningful interactions, such as external link taps and increased engagement with their Reels.
Strategy:
To address these challenges, I implemented the following strategies:
1. Engagement-Driven Content: My focus is on creating fun, share-worthy Reels that feature a mix of humor and brewery insights. These include highlighting seasonal beers, behind-the-scenes looks at brewing processes, and local collaborations.
2. Consistency and Timing: I post regularly, ensuring content is optimized for peak engagement times. I also use trending audio and relevant keywords to improve organic reach.
3. Interactive Features: I integrate polls, questions, and call-to-action prompts in Stories to encourage interaction and community engagement from followers.
4. Reaching Beyond Followers: I focus on growing the brand’s reach by tapping into Instagram’s algorithm, that prioritizes shares and saves, to ensure that each post reaches a large number of non-followers.
Results:
• Follower Growth: The follower count continues to increase by a notable percentage, reflecting consistent organic growth.
• Reach and Impressions: Reels consistently reach non-followers, boosting the brewery’s visibility. Impressions have grown by a significant percentage, showing stronger content resonance.
• Engagement: Engagement rates have improved across the board, with more interactions in the form of likes, comments, and shares.
• External Link Taps: External link taps continue to increase by a strong percentage, indicating that both followers and non-followers are clicking through to the brewery’s website and menu.
Conclusion:
The ongoing social media strategy at Immersion Brewing is delivering consistent, measurable results. By focusing on fun, engaging content and leveraging Instagram’s features, the brewery is successfully growing its follower base, expanding its reach to new audiences, and driving more traffic to the pub. The commitment to posting engaging content is building a stronger connection with the local community and visitors alike, positioning Immersion Brewing for continued growth and success on social media.